Website Definitions

 

Keyword – Any word or phrase relating to a business that will likely be “Googled” by a potential customer of that business.

 

Call To Action Any words or images on a website prompting a viewer to take an action. E.g. “Click Here to Order Online”

 

Traffic – The amount of individual people viewing your website.  Can be measured on a daily, weekly, or monthly basis.

 

Blog A website, or a page within a website, dedicated to publishing articles.  They mainly contain written content but often can have photos as well as videos.

 

Search Engine Optimization (SEO) – Everything related to how a website will appear or “rank” on Googles search results. Organically, meaning without paying Google.

 

Social Media - the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.  E.g. Facebook, Twitter, Youtube.

 

PPC Advertising – Pay Per Click Advertising.  I.e. Google Adwords.

 

Email Marketing Campaign- The creation and management of an email database, as well as the creation and management of the email content being sent to customers and prospects.

 

URL- The “address” of a website. All websites need a URL

E.g. www.Google.ca 

 

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